Clicking on one of these thumbnail images takes the shopper to another page where they can purchase that item.ĭepending on your paid advertising, this may actually be the preferred approach because it allows you to easily market the white top separate from the red and black (yes, there are other ways of doing this, but this approach makes it super easy). However, sometimes the data, or the customer's budget, won't allow us to do it that way, so instead, we show a thumbnail of the other colors. We've built many Magento websites that work exactly this way. Modern Retail has developed websites where the color is a dropdown just as you suggested and picking the color automatically shows that colored product. Regarding how you want your products displayed online, this is somewhat dependent upon how your website is developed and your POS system. Taking COD orders is also not a problem for many of these platforms, so which one we pick will depend on the other factors you want in a website. ShipStation has integrations with most of the e-commerce platforms mentioned above, and the flexibility it provides when shipping packages to your customers is amazing. For shipping we often recommend a service called ShipStation.
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